Épuisé
En savoir plus sur le livre
This book raises questions which deal with the "why" rather than just "how" of branding. The notion that Asia (aside from Japan) has many good, but no great brands, is also not a put-down but a call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands
Achat du livre
The brutal truth about Asian branding and how to break the vicious cycle, Joseph Baladi
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- The brutal truth about Asian branding and how to break the vicious cycle
- Langue
- Anglais
- Auteurs
- Joseph Baladi
- Éditeur
- Wiley,
- Publié
- 2011
- Format
- rigide
- Pages
- 280
- ISBN10
- 0470826479
- ISBN13
- 9780470826478
- Séries
- Mots clés
- Nonfiction, Sciences sociales
- Évaluation
- 3,85 sur 5
- Description
- This book raises questions which deal with the "why" rather than just "how" of branding. The notion that Asia (aside from Japan) has many good, but no great brands, is also not a put-down but a call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands