Product Research Rules

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"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.