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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Auteurs
Évaluation du livre
Paramètres
- 458pages
- 17 heures de lecture
En savoir plus sur le livre
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Achat du livre
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, David Meerman Scott
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
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Modes de paiement
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- Langue
- Anglais
- Auteurs
- David Meerman Scott
- Éditeur
- Wiley
- Publié
- 2015
- Format
- souple
- Pages
- 458
- ISBN10
- 1119070481
- ISBN13
- 9781119070481
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Manuels et guides, Marketing & Ventes, Communication
- Évaluation
- 3,85 sur 5
- Description
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.