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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
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Research Methods for Business, Uma Sekaran, Roger Bougie
- Langue
- Année de publication
- 2018
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- (souple)
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- Sous-titre
- A Skill- Building Approach
- Langue
- Anglais
- Auteurs
- Uma Sekaran, Roger Bougie
- Éditeur
- Wiley
- Publié
- 2018
- Format
- souple
- Pages
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines, Recherche
- Évaluation
- 4 sur 5
- Description
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.