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The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.
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Alignment : using the balanced scorecard to create corporate synergies, Robert S. Kaplan, David P. Norton
- Langue
- Année de publication
- 2006
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- (rigide)
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- Langue
- Anglais
- Auteurs
- Robert S. Kaplan, David P. Norton
- Publié
- 2006
- Format
- rigide
- ISBN10
- 1591396905
- ISBN13
- 9781591396901
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines
- Titre original
- Alignment
- Évaluation
- 3,8 sur 5
- Description
- The creators of the Balanced Scorecard apply their proven approach to corporate level strategy and offer a framework for aligning all of a company's individual business units with the organizations' overall strategy to ensure optimal business performance.