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The author suggests that successful corporate strategies depend upon the marshalling of a firm's invisible assets - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.
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Mobilizing Invisible Assets, Hiroyuki Itami, Thomas W. Roehl
- Langue
- Année de publication
- 1987
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- (rigide)
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- Titre
- Mobilizing Invisible Assets
- Langue
- Anglais
- Auteurs
- Hiroyuki Itami, Thomas W. Roehl
- Éditeur
- Harvard University Press
- Publié
- 1987
- Format
- rigide
- ISBN10
- 0674577701
- ISBN13
- 9780674577701
- Séries
- Mots clés
- Fiction, Littérature mondiale
- Description
- The author suggests that successful corporate strategies depend upon the marshalling of a firm's invisible assets - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.