Le livre est actuellement en rupture de stock
Paramètres
- 672pages
- 24 heures de lecture
En savoir plus sur le livre
Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Achat du livre
Marketing, Gary Armstrong
- Langue
- Année de publication
- 2018
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Marketing
- Sous-titre
- An Introduction [RENTAL EDITION]
- Langue
- Anglais
- Auteurs
- Gary Armstrong
- Éditeur
- Pearson
- Publié
- 2018
- Format
- souple
- Pages
- 672
- ISBN10
- 0135192129
- ISBN13
- 9780135192122
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 5 sur 5
- Description
- Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.