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- 202pages
- 8 heures de lecture
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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
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"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- "Economist" Pocket Marketing
- Sous-titre
- The Essentials of Successful Marketing from A-Z
- Langue
- Anglais
- Auteurs
- Tim Hindle, Michael Thomas
- Éditeur
- Hamish Hamilton
- Publié
- 1994
- Format
- rigide
- Pages
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.