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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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Marketing, David Mercer
- Langue
- Année de publication
- 1996
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- (souple)
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- Titre
- Marketing
- Langue
- Anglais
- Auteurs
- David Mercer
- Éditeur
- Blackwell
- Publié
- 1996
- Format
- souple
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,35 sur 5
- Description
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.