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- 288pages
- 11 heures de lecture
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An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
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The Marketing Research Process, Margaret Crimp
- Langue
- Année de publication
- 1990
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Marketing Research Process
- Langue
- Anglais
- Auteurs
- Margaret Crimp
- Éditeur
- Prentice Hall
- Publié
- 1990
- Format
- souple
- Pages
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance