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International Marketing Strategy

Analysis, Development and Implementation

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  • 488pages
  • 18heures

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This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

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International Marketing Strategy, Isobel Doole, Robin Lowe

Langue
Année de publication
2001
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(souple),
État du livre
Bon
Prix
2,79 €

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