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The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.
Achat du livre
Marketing Communications, Paul Smith
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 2,79 €
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