Exactement cet exemplaire ira dans le panier
Paramètres
- 256pages
- 9 heures de lecture
En savoir plus sur le livre
Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Achat du livre
4-D Branding, Thomas Gad, Richard Branson
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 1,81 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- 4-D Branding
- Sous-titre
- Cracking the Corporate Code of the Network Economy
- Langue
- Anglais
- Auteurs
- Thomas Gad, Richard Branson
- Éditeur
- Financial Times Management
- Publié
- 2000
- Format
- rigide
- Pages
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing et relations publiques
- Évaluation
- 3,85 sur 5
- Description
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)