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Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.
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Customer Intimacy, Fred Wiersema
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- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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