Épuisé, mais très demandé!
En savoir plus sur le livre
Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Achat du livre
Lemon, Orlando Wood
- Langue
- Année de publication
- 2019
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Lemon
- Sous-titre
- How the Advertising Brain Turned Sour
- Langue
- Anglais
- Auteurs
- Orlando Wood
- Publié
- 2019
- Format
- souple
- Pages
- 120
- ISBN10
- 0852941471
- ISBN13
- 9780852941478
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Psychologie
- Évaluation
- 4,25 sur 5
- Description
- Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.