Paramètres
- 129pages
- 5 heures de lecture
En savoir plus sur le livre
A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Achat du livre
Creating Success: How to Write a Marketing Plan, John Westwood
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Creating Success: How to Write a Marketing Plan
- Sous-titre
- Third Edition
- Langue
- Anglais
- Auteurs
- John Westwood
- Éditeur
- Kogan Page
- Publié
- 2006
- Format
- souple
- Pages
- 129
- ISBN10
- 0749445548
- ISBN13
- 9780749445546
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Littérature spécialisée, Écriture, Marketing et relations publiques, Sciences humaines
- Évaluation
- 3,3 sur 5
- Description
- A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.