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- 256pages
- 9 heures de lecture
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This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.
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The M&E Handbook Series: Marketing, George B. Giles
- Langue
- Année de publication
- 1989
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The M&E Handbook Series: Marketing
- Sous-titre
- 5th Edition
- Langue
- Anglais
- Auteurs
- George B. Giles
- Éditeur
- Pitman Pub Ltd
- Publié
- 1989
- Format
- souple
- Pages
- 256
- ISBN10
- 071211419X
- ISBN13
- 9780712114196
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.