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- 228pages
- 8 heures de lecture
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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
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The Case for B2B Branding, Bob Lamons
- Langue
- Année de publication
- 2005
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- (rigide)
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- Titre
- The Case for B2B Branding
- Sous-titre
- Pulling Away from the Business-to-Business Pack
- Langue
- Anglais
- Auteurs
- Bob Lamons
- Publié
- 2005
- Format
- rigide
- Pages
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, États-Unis, Marketing & Ventes
- Évaluation
- 3,8 sur 5
- Description
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.