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Paramètres
- 320pages
- 12 heures de lecture
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A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
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Achat du livre
Trading Up, Michael J. Silverstein, Neil Fiske, John Butman, Judith Silverstein, Michael Lasky
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Abîmé
- Prix
- 1,86 €
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- Titre
- Trading Up
- Sous-titre
- Why Consumers Want New Luxury Goods--and How Companies Create Them
- Langue
- Anglais
- Éditeur
- Penguin Putnam Inc
- Publié
- 2008
- Format
- souple
- Pages
- 320
- ISBN10
- 1591840708
- ISBN13
- 9781591840701
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, États-Unis, Sociologie, Gestion & Ressources humaines, Finance, Marketing et relations publiques, Investissements & Bourse
- Évaluation
- 3,6 sur 5
- Description
- A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.