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- 768pages
- 27 heures de lecture
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MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition is a comprehensive resource that provides an in-depth analysis of the latest research in international management through a strategic lens. Authors John B. Cullen and K. Praveen Parboteeah emphasize the importance of a strategic mindset in navigating the global economy and understanding the implications of managerial decisions. The text delves into comparative management issues, highlighting the strengths and weaknesses of competitors and offering insights on adapting organizational practices. Key topics include strategy formation and implementation in a global context, building strategic alliances, negotiation, cross-cultural communication, international human resource management, and business ethics. The book also addresses how cultural differences influence strategies and operations, emphasizing the significance of social institutions—such as economic, political, educational, and religious systems—in multinational operations. With its distinctive strategic focus, current content, real-world examples, and innovative resources, this edition equips students with the essential skills needed to develop and execute successful strategies in a competitive global landscape.
Achat du livre
Multinational Management, John Brooks Cullen, K. Praveen Parboteeah
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Multinational Management
- Sous-titre
- A Strategic Approach - International Edition - 6th Edition
- Langue
- Anglais
- Éditeur
- South-Western College Pub
- Publié
- 2013
- Format
- souple
- Pages
- 768
- ISBN10
- 1285096223
- ISBN13
- 9781285096223
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, Gestion & Ressources humaines, Globalisation, Multinationales
- Évaluation
- 4 sur 5
- Description
- MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition is a comprehensive resource that provides an in-depth analysis of the latest research in international management through a strategic lens. Authors John B. Cullen and K. Praveen Parboteeah emphasize the importance of a strategic mindset in navigating the global economy and understanding the implications of managerial decisions. The text delves into comparative management issues, highlighting the strengths and weaknesses of competitors and offering insights on adapting organizational practices. Key topics include strategy formation and implementation in a global context, building strategic alliances, negotiation, cross-cultural communication, international human resource management, and business ethics. The book also addresses how cultural differences influence strategies and operations, emphasizing the significance of social institutions—such as economic, political, educational, and religious systems—in multinational operations. With its distinctive strategic focus, current content, real-world examples, and innovative resources, this edition equips students with the essential skills needed to develop and execute successful strategies in a competitive global landscape.