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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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Routledge Advances in Management and Business Studies: Marketing Apocalypse, Stephen Brown, Jim Bell, David Carson
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Routledge Advances in Management and Business Studies: Marketing Apocalypse
- Sous-titre
- Eschatology, Escapology and the Illusion of the End
- Langue
- Anglais
- Auteurs
- Stephen Brown, Jim Bell, David Carson
- Éditeur
- Routledge
- Publié
- 1996
- Format
- souple
- Pages
- 312
- ISBN10
- 0415173566
- ISBN13
- 9780415173568
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Économie, Sociologie, Marketing et relations publiques, Prognostique
- Description
- The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.