International Business

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For courses in Business, this text caters to millennial students, the most diverse and educated generation. It addresses the challenges of today's technological age and evolving economic environment, driven by the Internet and multimedia. By tackling issues like the competitive job market and the hurdles faced by advanced economies, the material prepares students for international business in a modern context. The Fourth Edition engages millennials by leveraging their reliance on technology, ambition for achievement, community involvement, and desire for meaningful skills applicable to their careers. The authors recognize what motivates millennial students and align the content with their aspirations to foster successful careers in international business. MyManagementLab® is not included; if it's a required component, students should consult their instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when mandated by an instructor. Instructors can contact their Pearson representative for further details. This online platform offers personalized learning through a variety of interactive, engaging, and assignable activities, encouraging students to actively learn and retain challenging course concepts.