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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
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Tupperware, Alison J. Clarke
- Langue
- Année de publication
- 1999
- Reliure
- (rigide)
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- Titre
- Tupperware
- Sous-titre
- The Promise of Plastic in 1950s America
- Langue
- Anglais
- Auteurs
- Alison J. Clarke
- Publié
- 1999
- Format
- rigide
- Pages
- 241
- ISBN10
- 1560988274
- ISBN13
- 9781560988274
- Séries
- Catégories
- Mots clés
- Thème historique, Commerce, États-Unis, Histoire sociale, Histoire économique, Microhistoire
- Évaluation
- 4,1 sur 5
- Description
- Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.