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Mass Media Research

An Introduction - Seventh Edition

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

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Mass Media Research, Roger D. Wimmer, Joseph R. Dominick

Langue
Année de publication
2002
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(rigide),
État du livre
Abîmé
Prix
3,05 €

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Sous-titre
An Introduction - Seventh Edition
Langue
Anglais
Publié
2002
Format
rigide
Pages
512
ISBN10
0534562744
ISBN13
9780534562748
Séries
Évaluation
2,5 sur 5
Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.