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- 316pages
- 12 heures de lecture
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"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
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Secrets of Customer Relationship Management, James G. Barnes, R. L. Sharma
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Secrets of Customer Relationship Management
- Sous-titre
- It's All About How You Make Them Feel
- Langue
- Anglais
- Auteurs
- James G. Barnes, R. L. Sharma
- Éditeur
- McGraw-Hill
- Publié
- 2000
- Format
- rigide
- Pages
- 316
- ISBN10
- 0071362533
- ISBN13
- 9780071362535
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, États-Unis, Gestion & Ressources humaines, Marketing et relations publiques
- Évaluation
- 3,25 sur 5
- Description
- "Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service