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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Achat du livre
Retail Management, Barry Berman, Joel R. Evans
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 4,16 €
Modes de paiement
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- Titre
- Retail Management
- Sous-titre
- A Strategic Approach - Tenth Edition
- Langue
- Anglais
- Auteurs
- Barry Berman, Joel R. Evans
- Éditeur
- Pearson College Div
- Publié
- 2006
- Format
- rigide
- Pages
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Économie, États-Unis, Gestion & Ressources humaines, Marketing et relations publiques
- Description
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.