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The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter

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Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

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The Search, John Battelle

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Année de publication
2006
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(souple),
État du livre
Bon
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3,99 €

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Titre
The Search
Sous-titre
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Langue
Anglais
Publié
2006
Format
souple
Pages
336
ISBN10
1591841410
ISBN13
9781591841418
Séries
Description
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.