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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
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Visual Research, Ian Noble, Russell Bestley
- Langue
- Année de publication
- 2005
- Reliure
- (souple)
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- Titre
- Visual Research
- Sous-titre
- An Introduction to Research Methodologies in Graphic Design
- Langue
- Anglais
- Auteurs
- Ian Noble, Russell Bestley
- Éditeur
- AVA Publishing
- Publié
- 2005
- Format
- souple
- Pages
- 192
- ISBN10
- 2884790497
- ISBN13
- 9782884790499
- Séries
- Catégories
- Description
- Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.