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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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Corporate Communication, Joep Cornelissen
- Langue
- Année de publication
- 2011
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 7,49 €
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- Titre
- Corporate Communication
- Sous-titre
- A Guide to Theory and Practice - 3rd Edition
- Langue
- Anglais
- Auteurs
- Joep Cornelissen
- Éditeur
- SAGE Publications Ltd
- Publié
- 2011
- Format
- souple
- Pages
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Séries
- Mots clés
- Nonfiction, Commerce, Économie, Communication
- Description
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.