Paramètres
- 256pages
- 9 heures de lecture
En savoir plus sur le livre
<b>Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.</b>Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. <i>Contagious</i> is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.
Achat du livre
Contagious, Jonah Berger
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 11,99 €
Modes de paiement
Personne n'a encore évalué .
- Titre
- Contagious
- Sous-titre
- Why Things Catch On
- Langue
- Anglais
- Auteurs
- Jonah Berger
- Éditeur
- Simon & Schuster Ltd
- Publié
- 2013
- Format
- souple
- Pages
- 256
- ISBN10
- 1471111695
- ISBN13
- 9781471111693
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Motivation & Bien-être, Psychologie, Science, Économie, Sociologie, Design, Gestion & Ressources humaines, Leadership, Marketing et relations publiques, Créativité, Médias et communication médiatique, Carrière, Comportement des consommateurs, Réussite Professionnelle
- Description
- <b>Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.</b>Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. <i>Contagious</i> is filled with fascinating information drawn from Berger’s research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-read for people who want their projects and ideas to succeed.