Paramètres
- 288pages
- 11 heures de lecture
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Achat du livre
Powerlines, Steve Cone
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 6,83 €
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- Titre
- Powerlines
- Sous-titre
- Words That Sell Brands, Grip Fans, and Sometimes Change History
- Langue
- Anglais
- Auteurs
- Steve Cone
- Éditeur
- Bloomberg Press
- Publié
- 2008
- Format
- rigide
- Pages
- 288
- ISBN10
- 1576603040
- ISBN13
- 9781576603048
- Séries
- Mots clés
- Commerce, Économie, États-Unis, Marketing et relations publiques, Recherche, Publicité et promotion
- Description
- Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)