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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Achat du livre
Advertising Is Dead. Long Live Advertising!, Tom Himpe, Will Collin
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 4,79 €
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- Titre
- Advertising Is Dead. Long Live Advertising!
- Sous-titre
- Over 200 Campaigns for the New Marketplace
- Langue
- Anglais
- Auteurs
- Tom Himpe, Will Collin
- Éditeur
- Thames & Hudson Ltd
- Publié
- 2008
- Format
- souple
- Pages
- 224
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Séries
- Mots clés
- Art / Culture, Commerce, Économie, Design, Publicité et promotion, Arts décoratifs
- Description
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.