Brand Equity and Advertising, Advertising's Role in Building Strong BrandsDavid A. AakerÉpuisé4,3Prévenez-moi
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and ClarityDavid A. AakerÉpuisé4,0Prévenez-moi
Owning Game-Changing Subcategories: Uncommon Growth in the Digital AgeDavid A. AakerÉpuisé4,3Prévenez-moi
