Cette série explore les liens inattendus et souvent étranges de la vie quotidienne. Elle met au jour les motivations cachées et les causalités non conventionnelles qui régissent le comportement humain, du crime à l'éducation des enfants. Les lecteurs sont invités à remettre en question la sagesse conventionnelle et à découvrir les aspects fascinants mais négligés du monde qui les entoure. Chaque volume offre une nouvelle perspective sur la manière dont l'économie et la nature humaine façonnent notre réalité de façon surprenante et éclairante.
Quel lien entre la législation de l'avortement et la baisse de la criminalité aux États-Unis ? Quelles sont les vraies motivations des agents immobiliers ? Pourquoi les revendeurs de drogue vivent-ils plus longtemps chez leur mère ? L'économie, vue sous cet angle, incongru en apparence, mais qui est celui de la plus sérieuse rationalité des agents, des comportements, des causes et effets, traite de sujets peu conventionnels. Elle a reçu un nom : freakonomics, ou " économie saugrenue ". Elle jette une lumière de biais sur le désordre des événements ; elle met à nu des a priori à prétention de scientificité irréfutable ; elle transforme notre regard sur le monde globalisé, qui nous apparaît, pour finir, moins impénétrable et incompréhensible.
Avec Freakonomics, leur premier livre (Folio actuel numéro 132), Levitt et Dubner ont transformé notre regard sur le monde en appliquant les méthodes de l'économie aux petites bizarreries de la vie quotidienne. SuperFreakonomics aborde une nouvelle série de questions aussi insolites les unes que les autres. La méthode économique n'est ici ni une simple discipline universitaire ni une stricte explication mathématique de l'"économie", mais un instrument dont il faut se servir pour décrire comment nous prenons des décisions : c'est le mariage de la méthode économique et de la curiosité iconoclaste. Finalement, il ressort de toutes ces démonstrations une redoutable évidence : les êtres humains, que l'économie traite en sujets rationnels et calculateurs, ne font qu'obéir aux incitations.
The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak. Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you'll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they're from Nigeria. Some of the steps toward thinking like a Freak: First, put away your moral compass—because it's hard to see a problem clearly if you've already decided what to do about it. Learn to say "I don't know"—for until you can admit what you don't yet know, it's virtually impossible to learn what you need to. Think like a child—because you'll come up with better ideas and ask better questions. Take a master class in incentives—because for better or worse, incentives rule our world. Learn to persuade people who don't want to be persuaded—because being right is rarely enough to carry the day. Learn to appreciate the upside of quitting—because you can't solve tomorrow's problem if you aren't willing to abandon today's dud. Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
Výber z najčítanejšieho ekonomického blogu na svete.
Pri príležitosti desiateho výročia vydania Freakonomics autori prinášajú výber najlepších príspevkov z rovnomennej stránky. Za dekádu sa stal z Freakonomics svetový fenomén, predalo sa vyše 7 miliónov kníh preložených do vyše 40 jazykov. Rovnako populárnou sa stala webová stránka s vyše 150 miliónmi stiahnutí podcastov.
Písanie na blog, ktorý vznikol krátko po vydaní prvej knihy, je neformálnejšie a osobnejšie. Za dekádu sa na stránke objavilo vyše osemtisíc príspevkov od Levitta, Dubnera, ale aj ďalších autorov. Ako zvyčajne, aj tu si kladú množstvo zvláštnych otázok: Ako spáchať najlepší teroristický útok? Majú záchranu planéty v rukách vegáni? Mali by sme nechať cyklistov na Tour de France dopovať? Prečo sú ženy také nešťastné?
Knihu dopĺňa aj niekoľko rozhovorov, od nositeľa Nobelovej ceny za ekonómiu až po luxusnú prostitútku.
The sequel to SuperFreakonomics expands on the original's exploration of unconventional economic theories and insights. It delves into intriguing topics, blending humor with serious analysis to challenge conventional wisdom. Readers can expect a deeper examination of social behavior, incentives, and the surprising ways in which people respond to various situations. This edition promises to engage and enlighten, making complex ideas accessible and entertaining.
Freakonomics reveals the surprising connections between various aspects of life, challenging conventional wisdom and offering a new perspective on everyday phenomena. Through engaging anecdotes and data analysis, it uncovers the underlying factors that drive behavior and decision-making, prompting readers to rethink their assumptions about economics, crime, education, and more. This groundbreaking work invites curiosity and critical thinking, making complex ideas accessible and entertaining.
The answer: Freakonomics. It's at the heart of everything we do and the things that affect us daily, from sex to crime, parenting to politics, fat to cheating, fear to traffic jams. And it's all about using information about the world around us to get to the heart of what's really happening under the surface of everyday life. Now updated with the authors' New York Times columns and blog entries, this cult bestseller will show you how, by unravelling your life's secret codes, you can discover a totally new way of seeing the world.
Superfreakonomics es la sorprendente continuación de Freakonomics, donde Levitt y Dubner abordan temas controvertidos como la economía de la prostitución y el tráfico de drogas. Con preguntas provocadoras, exploran la relación entre incentivos y comportamiento humano, desafiando nuestra percepción del mundo de manera ingeniosa y entretenida.
In 2005, FREAKONOMICS exploded like a bomb on the culture, forever changing the way we understand the way the world works, how we really make decisions, and ... how we name our children. After more than two years on the New York Times bestseller list, three million copies sold, and single-handedly inventing a genre of books, University of Chicago economist Steven Levitt and New York Times writer Stephen Dubner now return with SUPERFREAKONOMICS. Based on entirely new research, its bigger, more provocative, and ready to challenge the way we think all over again.
Now in Paperback—the New York Times bestseller—and follow up to the revolutionary bestsellers Freakonomics and SuperFreakonomics—with a new author Q&A. With their trademark blend of captivating storytelling and unconventional analysis, Steven D. Levitt and Stephen J. Dubner take us inside their thought process and teach us all how to think a bit more productively, more creatively, more rationally. In Think Like A Freak, they offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. The topics range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria. Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.
Exploring the hidden side of everything, this groundbreaking work combines economics with unconventional thinking to reveal surprising truths about human behavior. By examining data from various aspects of life, it challenges traditional assumptions and uncovers the underlying incentives that drive decisions. With engaging anecdotes and thought-provoking insights, it encourages readers to question the status quo and think critically about the world around them.
The Freakonomics books have come to stand for challenging conventional wisdom; using data rather than emotion to answer questions. Now Levitt and Dubner have turned what they've learned into a readable and practical toolkit for thinking smarter, harder, and different - thinking, that is, like a Freak. Think Like a Freak offers rules like 'Put Your Moral Compass in Your Pocket,' 'The Upside of Quitting,' 'Just Because You're Great at Something Doesn't Mean You're Good at Everything,' and 'If You Have No Talent, Follow Levitt's Path to Success.'
Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited follow-up to their New York Times Notable blockbuster. Based on revolutionary research and original studies SuperFreakonomics promises to once again challenge our view of the way the world really works.
