Cette série explore les fondamentaux du graphisme, en présentant les concepts et la terminologie essentiels, indispensables aux étudiants débutants comme confirmés. Chaque volume examine diverses approches du design, des techniques de génération d'idées, des méthodologies de recherche et la compréhension cruciale du brief de conception. Elle constitue un guide inestimable pour quiconque cherche à appréhender le processus créatif et le langage de la communication visuelle.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the student, this title encourages the reader to interact and work with the demographic they are designing for.