Marc H. Choko Livres

This book offers an unprecedented exploration of Canada's history through the lens of Canadian Pacific, a company integral to the nation's identity and development. Its advertising strategies exemplify early nation branding, showcasing the deep connection between a private enterprise and a burgeoning national identity. Canadian Pacific constructed the first transcontinental railway, crucial for Canada's political unification in the 19th century, and evolved into the world's largest transportation conglomerate, essential for the country's economic growth. The company’s efficient rail and shipping services were complemented by iconic hotels designed in the Canadian Chateaux Style, such as Chateaux Frontenac and The Banff Springs Hotel, which attracted immigrants and tourists alike. The book highlights how the evolving Canadian identity was shaped by the decisions of designers and executives, emphasizing the importance of commercial art and advertising beyond mere promotion. Professor Marc H. Choko’s engaging narrative is enriched by over 600 historic photos and documents reflecting Canadian Pacific’s diverse clientele, from adventurous travelers to immigrants. The production quality is exceptional, with meticulous reproduction of art and documents, overseen by experts and supported by museums and collectors. The book, conceived by Callisto and designed by Yvonne Quirmbach, is printed on premium paper in Italy, with a limited Col

An unprecedented exploration of Canada's history reveals how commercial design shaped the nation's image, particularly through the influential role of Canadian Pacific. This company, led by visionary leaders, maximized the potential of its railway line, establishing a pioneering global travel empire that was once the largest in the world. As Canada's primary private landowner, Canadian Pacific significantly sponsored immigration, promoting its vision of the new nation with unmatched proficiency. No other company has impacted a country's identity to such an extent. The narrative succinctly covers the first century of the company's history, starting in the 1880s, and is enriched with over 600 photos, historical documents, advertisements, and illustrations, many previously unpublished. This blend of text and imagery allows readers to trace Canadian Pacific's branding strategies aimed at various audiences, including adventurous travelers of the late 19th century, luxury cruise passengers of the 1930s, and potential immigrants in the 1950s. Each category highlights the relevant designs and strategies employed. The making of modern Canada is intertwined with Canadian Pacific's legacy. Produced by acclaimed art book publisher Callisto, this edition adheres to the highest standards, featuring top-quality paper from Fedrigoni. The book showcases hundreds of digitally restored images, ensuring readers experience them with the same i

Vittorio dominated the poster art scene in Quebec and across Canada from the mid-1960s to the mid-1990s, earning acclaim for his diverse artistic talents, including photography, illustration, and comic strips. His work not only showcased his creativity but also reflected the cultural landscape of the time, earning him numerous awards and exhibitions. This biography delves into his artistic journey and contributions, highlighting his impact on Canadian art and culture.