Canadian Pacific: creating a brand, building a nation

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This book offers an unprecedented exploration of Canada's history through the lens of Canadian Pacific, a company integral to the nation's identity and development. Its advertising strategies exemplify early nation branding, showcasing the deep connection between a private enterprise and a burgeoning national identity. Canadian Pacific constructed the first transcontinental railway, crucial for Canada's political unification in the 19th century, and evolved into the world's largest transportation conglomerate, essential for the country's economic growth. The company’s efficient rail and shipping services were complemented by iconic hotels designed in the Canadian Chateaux Style, such as Chateaux Frontenac and The Banff Springs Hotel, which attracted immigrants and tourists alike. The book highlights how the evolving Canadian identity was shaped by the decisions of designers and executives, emphasizing the importance of commercial art and advertising beyond mere promotion. Professor Marc H. Choko’s engaging narrative is enriched by over 600 historic photos and documents reflecting Canadian Pacific’s diverse clientele, from adventurous travelers to immigrants. The production quality is exceptional, with meticulous reproduction of art and documents, overseen by experts and supported by museums and collectors. The book, conceived by Callisto and designed by Yvonne Quirmbach, is printed on premium paper in Italy, with a limited Col