Includes the theological background to the Who Let the Dads Out project. This title examines a father's role in passing on the Christian faith to his children and challenges the church to respond to the specific needs of dads in the local community. It tells the story of Who Let the Dads Out and offers a practical guide for setting up a group.
'Hello, John. It's Mike here from 6th Rhyl. I've not heard from you, but I assume the game's off in the morning.' 'No, the match is still on, Mike.' 'But, John, there's a couple of inches of snow on the ground.' 'Not on our pitch there isn't, Mike, or should I say there won't be by kick-off. It's all sorted. The game's on.' In The Soul of Football, Mark Chester looks back at his early dreams and aspirations and considers, through the events of his own life and reflections such as 'Understanding the coach' and 'Playing by the rules', what life lessons the 'beautiful game' has taught him.
"'Strategy Is Your Words' ... is for people who like to think but probably think too much, people who are capable of empathy and introspection, and people who can handle absurdism. They work in advertising, digital, PR, media, research, and in-house agencies. They also work in marketing. And they know they aren’t fully formed. They are under pressure to write creative briefs, to run workshops, and to create strategy presentations unlike any generation before them.These people say the book is the first book they’ve read that sees them, that sees the daily struggles and thrills of what it is to think for a living in companies that don’t always understand them. They talk about hugging the hardcover version, of highlighting it and scribbling in it, and of using its techniques to win pitches and feel sane in their dayjobs.“Strategy Is Your Words” is split into two parts. The first half is absurdist and delves into words that strategists often use in their heads –”clarity”, “lone wolf”, “impostor syndrome”, and “patience”. It discusses the importance of feelings, the burden of empathy, and what kinds of words stick in our heads.The second half of the book helps strategists understand how to do their work. It defines words like “idea” and “insight”, it outlines the sixteen types of ideas in advertising, and it talks about how the ideas of a strategist are different from the ideas of a creative department. Then it introduces The Four Points Framework, a simple way to ensure strategic rigor under pressure, and it shares practical techniques for the job:- How to identify the problem you need to solve - How to write a problem statement - How to write an idea - How to write an insight - How to help a workshop write an insight - How insights and ideas are similar but different - How to use a benefit ladder - How to write strategy statements - How to write a strategy story–a one-page outline of a strategy - How to articulate a brand on one page - The different approaches to a communications plan, and much more. It features over 20 techniques with tens of examples and drawings. You’ll be able to return to it on every project and find something new to apply."--Goodreads
Recognised by police intelligence officers as one of the most organised and violent soccer hooligan gangs currently active in Britain, the Naughty Forty are both renowned and feared on the football terraces. This shocking inside story, written by one of the gang's central figures for two decades, takes readers inside the gang from its origins to its present day. Revealing the network of alliances and friendships between leading hooligans across Britain, and exploring the ever-present draw of these gangs to young men, this is a frank and explicit tale.
Includes the theological background to the SODA, Daddy Cool! and Soul Man projects. This title examines a father's changing role as his children grow into their infant school years, and challenges the church to further respond to the specific needs of dads with children in the 4-7 age group.
Written by the founder of the Who Let The Dads Out? initiative, this resource contains a year's worth of themed session material for group leaders. Includes fresh ideas for games and crafts, together with templates and everything you need to set up and run a Who Let The Dads Out? session.
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days and digital marketing is no exception!
This volume represents an introduction to a new world-wide attempt to review the history of technology. It takes an explicit archaeological focus to the study of the history of technology and adopts a more explicit socially- embedded view of technology than has commonly been the case in mainstream histories of technology.