Cette recherche évalue les attitudes des professeurs de marketing estoniens et turcs envers les cours électroniques de premier cycle. Elle compare les cours en ligne avec ceux de TalTech, soutenue par des tableaux visuels. Des entretiens approfondis révèlent les opinions et expériences des enseignants, offrant des recommandations pour l'avenir de l'e-learning en marketing.
Focusing on the global airline industry in 2018, this book examines financial reporting practices under IFRS and the auditing processes guided by International Standards on Auditing. It provides insights into the unique challenges and standards applicable to airline financial reporting, offering a comprehensive perspective on how these practices are implemented within the sector.
for Business Administration Undergraduate Studies
Focusing on the perspectives of marketing lecturers in Estonia and Turkey, this research evaluates their attitudes towards undergraduate marketing e-courses. It includes a comprehensive comparison of online marketing courses with TalTech's offerings, presented in visualized tables for clarity. Depth interviews provide insights into lecturers' observations, opinions, and experiences regarding e-learning. The findings highlight important attitudes towards e-learning and offer key recommendations for the future of marketing education.
Diese Studie untersucht die Einstellungen estnischer und türkischer Marketing-Dozenten zu elektronischen Marketing-Kursen für Grundstudenten. Sie vergleicht Online-Marketing-E-Kurse mit TalTech-Kursen und bietet visuelle Tabellen. Tiefeninterviews mit Dozenten geben Einblicke in ihre Beobachtungen und Meinungen zu E-Learning. Die Ergebnisse liefern wichtige Empfehlungen für die zukünftige Marketingausbildung.