Dave Chaffey Ordre des livres

Now in its fifth edition, this widely acclaimed resource is fully updated to align with the evolving landscape of digital marketing, assisting you in crafting effective, customer-centric marketing plans. It serves as a practical guide for creating and executing digital marketing strategies, blending traditional marketing planning with innovative digital models and tools. Aimed at marketers, digital marketers, and business or marketing students, it provides a comprehensive yet practical foundation in the field. Authored by experienced digital marketing consultants, the book teaches you to outline a digital marketing plan, evaluate and apply relevant principles, integrate online and offline communications, and implement customer-focused strategies. It helps reduce costly trial and error, measure and enhance your marketing efforts, and learn best practices for engaging audiences across key platforms like Apple, Facebook, Google, and Twitter. This edition incorporates the latest advancements in social media and mobile technology, illustrating how to integrate these into your marketing strategies. Additionally, it features new sections on data analytics, showcasing how marketers can leverage data effectively. This structured and accessible guide is an essential reference for students and managers involved in marketing strategy and implementation.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.