Anne Willan Ordre des livres

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs

Culinary historian Anne Willan traces the origins of American cooking through profiles of twelve essential women cookbook writers, highlighting their key historical contributions and most representative recipes.

Demystifies classic French culinary technique for regular people who love food. In this book, the author tells her story and that of the food-world greats - including Julia Child, James Beard, Simone Beck, Craig Claiborne, Richard Olney - who changed how the world eats and who made cooking fun.