Peter Fader Livres
Peter S. Fader est un professeur de marketing spécialisé dans l'analyse du comportement des clients et la prévision des activités d'achat. Son travail relie des perspectives théoriques à des applications pratiques dans divers secteurs, des télécommunications aux produits pharmaceutiques. Fader étudie des modèles cohérents dans le comportement des clients qui révèlent souvent des liens surprenants entre des marchés apparemment distincts. Ses recherches et ses initiatives entrepreneuriales se concentrent sur des stratégies de gestion clés telles que la gestion de la relation client et l'estimation de la valeur vie client.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- 136pages
- 5 heures de lecture
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Customer Centricity
- 128pages
- 5 heures de lecture
Annotation Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term
