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The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Achat du livre
No Logo, Naomi Klein
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- No Logo
- Langue
- Anglais
- Auteurs
- Naomi Klein
- Éditeur
- HarperCollins
- Publié
- 2000
- Format
- souple
- ISBN10
- 0002559196
- ISBN13
- 9780002559195
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, 20e siècle, Marketing & Ventes, Société, Finance & Comptabilité, Marketing et relations publiques, Lutte pour le pouvoir, Globalisation, Capitalisme, Problèmes mondiaux, Politique Monétaire, Marques commerciales
- Première publication
- 2000
- Titre original
- No Logo
- Évaluation
- 3,9 sur 5
- Description
- The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.