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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Auteurs

Matthias Schütze

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Pages: 152pages
Temps de lecture: 6heures

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Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.

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Online Growth Options for Retailers, Matthias Schütze

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Année de publication: 2018
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Titre: Online Growth Options for Retailers
Sous-titre: Three Essays on Domestic and International Growth Strategies with Online Retailing
Langue: Anglais
Auteurs: Matthias Schütze
Éditeur: Springer Fachmedien Wiesbaden
Publié: 2018
Format: souple
Pages: 152
ISBN13: 9783658215194
Mots clés: Manuels, Manuels universitaires
Description: Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.