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Online growth options for retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

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Matthias Schütze

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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

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Online growth options for retailers, Matthias Schütze

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Année de publication: 2017

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Titre: Online growth options for retailers
Sous-titre: Three Essays on Domestic and International Growth Strategies with Online Retailing
Langue: Anglais
Auteurs: Matthias Schütze
Éditeur: Springer Gabler
Publié: 2017
ISBN10: 3658182148
ISBN13: 9783658182144
Séries: Handel und Internationales Marketing
Mots clés: Manuels, Manuels universitaires
Description: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.