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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Langue
Année de publication
2014
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(rigide),
État du livre
Très bon
Prix
4,39 €

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Langue
Anglais
Éditeur
Amacom
Publié
2014
Format
rigide
Pages
256
ISBN10
081443388X
ISBN13
9780814433881
Séries
Description
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.