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- 272pages
- 10 heures de lecture
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In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.
Achat du livre
Sun Tzu and the Art of Business, Mark R. McNeilly
- Langue
- Année de publication
- 1996
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- (rigide)
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- Langue
- Anglais
- Auteurs
- Mark R. McNeilly
- Éditeur
- Oxford University Press
- Publié
- 1996
- Format
- rigide
- Pages
- 272
- ISBN10
- 0195137892
- ISBN13
- 9780195137897
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thématique philosophique, Philosophie, Marketing & Ventes, Leadership
- Première publication
- 2012
- Titre original
- Sun Tzu and the art of business
- Évaluation
- 3,9 sur 5
- Description
- In what is actually two books in one--a synthesis of Sun Tzu's ideas into six strategic principles for business executives plus the entire text of Samuel B. Griffith's popular translation of "The Art of War"--McNeilly shows how Sun Tzu's principles can successfully be applied to modern business situations. 22 linecuts.