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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
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Marketing Management, Philip Kotler
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing Management
- Langue
- Anglais
- Auteurs
- Philip Kotler
- Éditeur
- Prentice Hall
- Publié
- 1997
- Format
- souple
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires, Marketing & Ventes, Littérature spécialisée, Marketing et relations publiques, Étude, Économie d'entreprise
- Première publication
- 1994
- Titre original
- Marketing management
- Évaluation
- 4,05 sur 5
- Description
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.