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"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.
Achat du livre
Marketing Management, Philip Kotler, Kevin Lane Keller
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Marketing Management
- Langue
- Anglais
- Auteurs
- Philip Kotler, Kevin Lane Keller
- Éditeur
- Pearson
- Publié
- 2016
- Format
- souple
- ISBN10
- 9332557187
- ISBN13
- 9789332557185
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires, Marketing & Ventes, Littérature spécialisée, Marketing et relations publiques, Étude, Économie d'entreprise
- Première publication
- 1994
- Titre original
- Marketing management
- Évaluation
- 4,05 sur 5
- Description
- "This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.