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Paramètres
- 384pages
- 14 heures de lecture
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Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Achat du livre
Foundations of Marketing, David Jobber, John Fahy
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- David Jobber, John Fahy
- Éditeur
- McGraw-Hill
- Publié
- 2006
- Format
- souple
- Pages
- 384
- ISBN10
- 007710918X
- ISBN13
- 9780077109189
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Autres manuels scolaires, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,7 sur 5
- Description
- Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.